Kraft Hockeyville.

Kraft Hockeyville is an annual competition developed by CBC Sports and sponsored by Kraft Foods, the NHL and the NHL Players' Association in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey. The competition was first held in 2006 as a reality television series aired by CBC Television, but since 2007, it was relegated to segments aired during CBC's Saturday night NHL coverage, Hockey Night in Canada.