Meanamorphosis.

Meanamorphosis is the story of Emily Monroe, a bully whose mean behavior causes her to change in an unusual way. This strange tale is accompanied by a “scratch & sniff” card with eight different scents. Some of them smell nice and some are as nasty as the bully herself. Meanamorphosis is part of Mean Stinks, the grassroots anti-bullying program created by Secret deodorant.